1. What is the innovation of the e-Choupal?

    -  a multi business conglomerate in India, directly with rural farmers for buying supplies and selling their products to the internet via phone lines or VSAT connection.

2. Discuss the paradox of Indian Agriculture?

     -  Indian agriculture is made up of fragmented farms with weak infrastructure, and involvement of numerous intermediaries who makes most of the profit

3. Why is soya an important innovation in the Indian oilseed complex?

 - Soya utilized scarce resources

4. Describe the marketing processs before the introduction of e-Choupal.

     - Intermediaries buy products from farmers with unfair means of judging quality of products.  Farmers where were given unjust profit

5. Why is the mandi not an optimal procurement channel?

 - Mandi is ineffective on stating prices for the quality of products

7. How did ITC "re-engineer as opposed to reconstruct"?

     - ITC identified the good qualities of their current system then thought of improvements to further develop their system

8. How did ITC "address the whole, not just a part"?

     - They assigned an IT personel called sanchalak, a trained farmer to host the PC with e-choupal.

9. Was it wise for ITC to install an IT-driven solution where most people would not?

     - Yes it was a wise move,, It helped farmers easily transact with buyers from far areas

10. Why does the ITC insist that the sanchalaks NOT give up farming?

     - ITC insists sanchalaks to not give up farming, this would compromise the trust the sanchahlaks commands.

11. Why did the samyojaks introduce the ITC to the sanchalaks?

     - They introduce ITC to sanchalaks because ITC’s communications with the samyojaks carried clear messages, a conscious effort was made to divert revenue to samyojaks and every effort was made to maintain the level of samyojaks’ trust.

12. Describe the new ITC value chain. How different is it from the former value chain?

     - The new value chain includes the stage pricing, inbound logistics, inspection grading, weighting payment and hub logistics.

13. What is the social impact of the e-Choupals?

     - In increased income of farmers

14. Describe Wave 6 of the e-Choupal. DO you think it is feasible?

     - Wave 6 of e-choupal is sourcing IT-enabled services from rural India. Some services are telemedicine, ecotourism, traditional medicine, and traditional crafts. I think this is feasible because these are easier by far as compared to the crops.

15. Can something similar to an e-Choupal be implemented in the Philippines?

     - Yes, the Philippines has rich agricultural lands so implementing e-choupal can greatly help filipino farmers