This case study talks about ICICI Bank, the second-largest banking institution in the while of India. The differentiating factor that makes this bank different from others is that there main focus is not on the rich but rather on the poor people of India. Like what C.K. Prahalad wants to happen, ICCI bank saw the poor as customers capable of receiving their services. Despite their goal of earning profit, they also promoted their corporate social responsibility of identifying and supporting their initiatives to improve the social status of poor by letting them invest for their social welfare. ICICI wanted to develop a model that is scalable, low-cost and viable. ICCI bank’s goal is increase banking penetration in rural ares, create a market in rural areas and support the wellbeing of the people. These goals are aimed helping the wellbeing of those who belong at the BOP. ICICI was the first bank to launch a website back in 1996 and also the first to launch an internet banking application which covers an online bill payment. They are the only bank in India to have one million online customers. Innovation is what drove ICCI to become successful. Using technological innovations they had created virtual banking that made processes and payments faster than the usual. ICCI was a top contender in the Banking Industry continually since it was first established.